21 Pillows That Reviewers Actually Swear By

Forget sheep — these pillows are something you can *really* count on.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.


A Tuft & Needle pillow designed with a complex foam formula that’ll be cool, breathable, soft, and supportive while you snooze.

Tuft & Needle

I actually own this! I have never been able to find a pillow that supported my (always aching) neck, while also being comfortable enough to enjoy sleeping on. Not until I got this. It’s squishy, sturdy, and super satisfying. I sleep hot and I love how cool it stays throughout the night. I can tell that I am falling asleep faster, sleeping deeper, and waking up feeling more comfortable.

Promising review: “I was getting terrible sleep when quarantine started and I realized my pillows did not support my neck. I had terrible neck and back pain and then I found this pillow! It’s the perfect amount of support and I sleep so well now! The pillow also stays cool through the night. I love it so much, I purchased another one. I now have two of them and I love it!!” —EvelynP

Get it from Tuft & Needle for $75+ (available in two sizes).

This was our top-tier choice for best budget friendly pillows on BuzzFeed Reviews!


A natural latex pillow formed with zoned pressure relief — a pillow this ~holy~ is sure to give you a heavenly night’s sleep.


Promising review: “These are by far the best pillows I have ever owned. I originally purchased a Queen, my daughter used it one night, and I never got it back. I needed a King pillow anyway, so I purchased the King version. Everyone uses them in the family. They are perfect, never flat, and have no bad smell. We’ve had the Queen for almost four years and it is still high, soft, and plush — just like the day I purchased it. My wife wanted the low loft plush on the King and there is a noticeable height difference between the high and low. Overall, this is the last pillow you will ever need to purchase. It has held up well. I would not recommend any other pillow.” —Brian A.

Get it from Amazon for $99.99 (available in four support styles and two sizes).


A pair of hotel gel pillows that are mite resistant, hypoallergenic, and the comfiest dang things you’re ever gonna sleep on.


They have over 5,000 five-star reviews to prove it.

Promising review: “I absolutely love these pillows. I have spent hundreds on brand name memory foam pillows that failed to relieve my neck pain — these pillows made that pain go away immediately. I was so impressed with the feel of them that I bought two more just to have for trips. I found these pillows to be incredibly comfortable, durable, and they still maintain the great fluffy feeling even after a year of use. These are amazing pillows, especially for the price.” —Taylor Hertz

Get it from Amazon for $39.99+ (available in two sizes).

This is one of our choices for best pillows on BuzzFeed Reviews!


A gusseted number, basically the deep dish pizza of pillows, for anyone who believes more is more when it comes to pillow fluff.


Promising review: “After using these for a few months I am happy to report that these are great sleeping pillows. I am a side sleeper. I like how they are not too firm and how they nestle my head. They do not go flat either. This is a great price for two super pillows.” —Sam

Get two from Amazon for $23.99 (available in two colors and sizes).


A zoned gel memory foam pillow with a shape that cradles the head and neck without sinking in, making it far more breathable than traditionally fluffy pillows. This perfect piece is gonna help keep your cool even on the hottest summer nights.


Promising review: “I’m definitely sleeping better, from 70% to between 90-100% according to my sleep app! I also notice that I’ve been waking up lying on my back instead of my stomach which is better for my neck!” —Kim S

Get it from Idle Sleep for $141+ (available in two sizes).


A two-pack of shredded gel memory foam pillows that’ll finally help you remember what it’s like to get a good night’s rest — just use your memory…foam pillow.


Promising review: “WOW. That’s how I’d have to describe this pillow. It gives great support without having to re-fluff and rearrange it during the night. It does not get hot.” —Bob Richie

Get them from Amazon for $37.99.


A pair of feather down pillows made with machine-washable Egyptian cotton, Siberia feather, and Siberia down so you can sleep on a luxe pillow and never have to worry about letting the bed bugs bite.


Promising review: “We recently stayed at a fancy hotel and I just loved their pillows, so I decided to finally get a set for myself. I really, really love these! They are so comfy — It’s like laying your head on a cushiony cloud.” —Petunia619

Get them from Amazon for $37.99+ (available in two support styles and three sizes).


A Brooklinen pillow filled with down clusters, feathers, and a 100% cotton satin shell for equipping your bed with the very best when you plan to spend the majority of your weekends in it.


Promising review: “This is like sleeping on a marshmallow cloud. It’s hands down the best pillow I’ve ever owned. The mid-plush has a softness that almost feels like memory foam but not nearly as hot. I love these things!!” —Ryan A.

Get it from Brooklinen for $58.65+ (available in two sizes and three fills).


A wedge pillow that’ll truly ~lift up~ anyone with acid reflux, snoring concerns, aching neck or shoulders, post-surgery strain, or other sleep struggles.


Promising review: “I have suffered with acid reflux since I was 13 (sadly, it runs in my family) and I have done everything under the sun to help it and NOTHING has helped as much as this pillow. It offers the perfect amount of support, it’s comfortable, and doesn’t overheat you. I sleep on my back and my sides and it’s great in any position. I’ve had it for almost a year and it’s money well spent!” —Athene

Get it from Amazon for $41.99+ (available in two sizes).


A body pillow so supportive, you’re gonna wanna to spoon it every single night.


This pillow has over 4,800 five-star reviews!

Promising review: “This is a must-have for pregnant ladies! I just got mine and napped with it and, oh my word, is it fantastic!” —Megan Tophinke

Get it from Amazon for $59.99 (available in four colors).


A customizable pillow with a removable support insert for persnickety sleepers who like changing things up to make them *just* so.


Promising review: “I love the Helix pillows I ordered. They’re a tiny bit softer than I expected. I sleep well at night now and don’t have to fight with my pillows during the night. I love them.” —Sarah S.

Get it from Helix for $85+ (available in two sizes).


A dense pillow sure to please anyone with a ~firm~ belief in the importance of neck support.

Amazon, amazon.com

Promising review: “I’ve been sleeping on this pillow for over a month now, and I love it just as much today as the first night I slept on it. It’s comfortable because it conforms to my body and doesn’t crick my neck out of whack by being too firm or high, nor does it flatten out and leave my neck without any support. It’s that perfect balance of springy, cushiony support that doesn’t strain the neck, even though I am a side sleeper.” —Call of Kthalia

Get it from Amazon for $30.32+ (available in two sizes).


A pair of extra fluffy goose feather pillows for when you watch The Conjuring before bed and need some cozy comfort to keep you from thinking about the thing that’s probably definitely crawling on your ceiling.


Promising review: “I love these pillows! They’re very comfortable and very good quality. They definitely deserve five stars. I honestly wish I’d bought these a long time ago because they are so great! They are fluffy, soft, and such good quality.” —Jordan Fox

Get it from Amazon for $62.99.


A knee pillow that’ll provide therapeutic support and give you a ~leg up~ when you need to start sleeping with proper sleep posture.


Promising review: “This pillow is just what I was hoping for so that I could get a good night’s sleep without so much leg and back pain. Normally my sciatica flares up as soon as I lay down at night and I have tried several different types of pillows under and between my knees to ease the shooting pains. This half-moon pillow is the best thing I’ve found for relief. It is lightweight enough that it’s not difficult to change sleeping positions. I highly recommend it!” —Robin

Get it from Amazon for $23.90.


An FDA-registered flexible foam pillow for anyone desperately looking for a pillow that’s equal parts supportive and comfortable.


Promising review: “This is a very comfy pillow. That first night using the pillow was great, it gave me nice support while keeping my head raised for watching a movie in bed, then continued to give support when I turned on my side to go to sleep. I liked how it would shape itself to exactly what I needed. Unfortunately, that was the last night I got to use it because the next night my wife stole it, fell in love with it, and has been using it ever since. She says it helps to keep her neck and back from hurting as much in the mornings. We’ll have to see how it holds up over time, but so far it’s been great.” —primehalo

Get it from Amazon for $32.99.


A Casper pillow designed to be perfectly supportive no matter what position you turn to each night.


Promising review: “I absolutely recommend this pillow! I’ve tried memory foam (hard/hot), down (won’t stay fluffed), off brand, name brand, etc. This pillow is by far the most comfortable for me. I have neck problems and this pillow is amazing. I also sleep hot and this stays cool.” —Michelle Hernandez

Get it from Casper for $59+ (available in two sizes).


A contour pillow you would totally stick your neck out for.


Promising review: “This is the perfect thickness/stiffness for me. I’ve been having chronic neck/shoulder pain and it’s been managed well with using this pillow for back or side sleeping. It’s saved my neck.” —Laurel Schroeder

Get it from Amazon for $24.99.


A hypoallergenic density pillow with options for all three sleeping positions — stomach-sleepers, rejoice!


Medium density is for stomach sleepers, firm density is for back sleepers, and extra firm density is for side sleepers.

Promising review:I ordered the extra firm pillows for side-sleepers and am very satisfied; they are thick and comfortable. I was worried that they’d be too firm, but they are just right. Be sure to watch the video and learn which thickness is right for your sleeping habits!” —Patti O’Barr

Get it from Amazon for $33.88+ (available in three densities and sizes).


A supportive purple pillow with hundreds of tiny triangles designed to keep your neck and shoulders aligned properly, and purple-y.


Promising review: “I know this is just a pillow, but I love it. I did my research before I decided to pay $100 for it. It is amazing. It’s best for a back sleeper who does not like a fluffy pillow, but doesn’t want a super dense one either. This pillow took a little bit to get used to, but now I sleep so much better. It can kinda change your life if you have sleeping issues. This is very high quality and innovative. I recommend this to everyone.” —SarahS

Get it from Amazon for $99.


An ultra cool pillow that’ll absorb and regulate excess heat throughout the night. Hot sleepers, this thing’ll feel heaven-sent!


Promising review: “This has a cooling sensation to the touch that feels amazing if you get hot when you sleep. It definitely keeps me cooler than my other pillows, and I don’t have to keep flipping over the pillow for the ‘cool’ side. I love mine!” —Nicole C.

Get it from Helix for $115.


And finally, a baguette pillow (with a surprising amount of lumbar support) for people who love to ~loaf~ around the house.


Promising review: “I’ve honestly never been happier with anything I’ve purchased in my entire life.” —Janet

Get it from Amazon for $19.68.

Your old pillow doesn’t stand a chance:


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